The role and market prospects of scented candles

Aromatherapy candle is a more traditional way to add fragrance to the room. In the quiet night, or need to create a romantic atmosphere, candles are one of the indispensable ornaments, the beating flame and pervasive fragrance, but warm feeling, through the fragrance, ease the tension and busyness of life. It can be placed in any ideal place such as office, residence and so on. It is one of the popular incense methods in Europe and America.

History of its development

Candle in modern life has long been not only to solve the "burning eyebrows" urgent, it has been an indispensable element to embellish the atmosphere of life. DIY aromatherapy candles emit curls to soothe the spirit of the effect, in addition, it can purify the air, remove bacteria in the air, but also become a catalyst for life interest, entrepreneurship and prosperity of the navigation lights. Aromatherapy candles are becoming more and more popular in our country.

For people in developed countries, candles have become a way to regulate their interest in life. Ninety-six percent of them felt that it was very economical and fashionable to create a relaxed environment at such a low cost. Candles with different shapes and fashionable warmth are no longer lighting tools, but are used for viewing and appreciating, changing the home atmosphere, aromatherapy, creating fragrance and so on.

Craft candles are still a blank market in China, with few competitors and huge market potential.

Candles are divided into jelly candles, crystal candles, paraffin wax, Pearl wax, tea wax, etc.

Making a candle is not as difficult as imagined. Many three-dimensional craft candles are molded and then carved and colored slightly. They design a variety of models themselves. The problem of high technology content is on the three-dimensional candle mold. It can be directly used after being processed by a mould company.

At the same time, in the pursuit of personality, fashion and uniqueness, DIY is prevailing today. If we open a fashionable candle self-service shop and let the guests make the candles he envisioned, is it not to make the fresh things more fresh? Moreover, we emphasize the fun of making, when the guests make beautiful candles, they will also appreciate it with their heart, naturally. It emphasizes ornamentality.

When the fragrance diffuses in the room, the efficacy is displayed on the body.——

Respiratory tract: Through the sense of smell, blood is transported to every part of the body. Because the mucosa in the nasal cavity is acidic and can effectively absorb substances.

Lung Exchange: After entering the lung from the respiratory tract, alveolar oxygen is transported from the blood vessels to the whole body.

Brain Center: The olfactory receptor directly enters into the brain central system, prompting the brain to secrete hormones. Different tastes can stimulate the brain to secrete different hormones. Hormones themselves are composed of many chemical components, which are transmitted to cells in various parts of the body to achieve therapeutic effect.

When it comes to "healing" effects, different aromatic candles emit different aromas, which also have different effects on the body, such as chocolate, strawberry, blueberry and so on. Sweetness is the main flavor in the taste, which helps to eliminate depression. As for the fragrance of flowers, such as jasmine, roses, lilies and chrysanthemums, all have the function of arousing emotion, eliminating unhappiness in the heart and accelerating blood circulation. Some plants, such as lavender, tea and cypress, can bring healing functions, calm the body and mind, and have antimicrobial effects.

Market Development Prospect

Traditionally, candles are used for religious, cultural and life needs. Global consumption demand for candle products has been stable for a long time and has a certain growth trend. But in the 21st century, the candle market is also quietly changing! The author also based on years of experience in the wax industry to talk about the prospects of aromatherapy candle wholesale market.

As mentioned above, candles are traditionally used for religious, cultural and life needs. At present, candles purchased at the retail end are excluded from traditional use. Modern candles are developing in the direction of aromatherapy candles and wax art. The following author introduces a real case of successful transformation of offline traditional candle manufacturers, such as aromatherapy candles.

This is a candle manufacturer in Shanghai. In the early years, it produced traditional candle products, mainly for domestic sales and retail trade, which is also considered as a rising battle gold. However, since China joined the WTO in 2002, the market competition has become more and more fierce, and its performance has been declining day by day. In fact, a friend who knows marketing will definitely say that this is not very normal, from the growth period to the mature period, and then the enterprise is entering a recession period. At this time, either the transformation of new products or hurry to get rid of money. At first, the boss thought that he had earned enough to go home for retirement after so many years, but when he saw that his employees who had been with him for many years were about to lose their jobs, he could not bear it, so he was determined to consider transformation. But to sum up, it's not that easy to transform. After much deliberation and frustration, he found a new way!

It's not really a new road. It's a scenario I met when I was traveling abroad: the boss's children were studying abroad. On Christmas Eve, the boss and his wife flew to the United States to visit their daughters. When I saw a wax shop in the shopping street, the owner came to the shop out of curiosity of his peers. This is not a good idea. The decoration and design of the shop are exquisite. Unlike ordinary traditional candles, they can also be lit with flower fragrance. And the price is amazing. A candle can sell for 30 dollars, except for its different colours. Conversion of RMB is a 100-yuan high-priced candle! This is also true.


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